When it comes to constantly creating new clothing, footwear and accessory designs, the streetwear brands and fashion houses with the staying power – the Supremes, Nikes and Saint Laurents of the world — are uber-creative. When it comes to the fonts they use in their logos and brand identities however, not so much. What fonts are the biggest winners? Futura and Helvetica. So, if you want to start a streetwear brand, use Futura. A high-end imprint? Use Helvetica.