乍 一看,这些照片似乎就是一组平常的家庭剪影,可那些无处不在的红白色标价牌却在不断的吸引你的视线——对,这不是他们真正的家,而是是宜家(IKEA),旨在“为大多数人创造更加美好的日常生活”的全球最大规模的家具店。在这里,摄影师Amy Lombard敏锐的捕捉到每一位消费者的心态,即在样板房中孕育对于美好家庭的憧憬。Amy Lombard出生于1990年,常居纽约和费城。

Amy Lombard, (b.1990) is a student and photographer based in New York and Philadelphia. As a photographer I am not interested in “staging reality” so to speak. Instead what I am interested in is someone else’s idea of a staged reality. This very thought brought me to the highly constructed rooms to replicate the “ideal home” in IKEA.

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