“I always think about ‘how information is conveyed’ rather than ‘how to convey information’. The most important thing to achieve is not expression but to find out essence. I want to continue thinking about the relationship between information and people. The ideal signage system is the one which doesn’t need any signs, I wish it could access one’s brain directly”, Masaaki Hiromura said.
Masaaki Hiromura was born in the aichi prefecture, japan in 1954. After graduating from musashino art university in 1977 he began working for Tanaka Ikko design office in tokyo. With ten years of work experience under his belt he decided to open his own studio.