德国设计机构Hort为德绍包豪斯基金会设计的整套视觉形象识别系统。

Hort have just created a new identity system for the Bauhaus Dessau Foundation.

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“当我们开始为包豪斯做整套设计时,我们希望找到一种表现途径去关联这个德国最具影响力的现代主义设计学院。除了信笺、册子、海报、网页之外,全新的视觉系统还包括对格罗皮乌斯标志性的包豪斯建筑的再设计。我们认为,通用化设计是最好的方式。我们运用精确的印刷,极简的版式,标准化的格式和单色来体现包豪斯的风格。字体方面,我们选择了Courier,然而,我们将Courier中的‘A’替换成了Herbert Bayer所设计的基金会建筑logo上的‘A’。德绍包豪斯的商标均为竖排。整套编排设计均由常见的系统字体组成,我们期冀通过这样的方式与包豪斯原本的意识形态相呼应。”

“When we began working on the new identity of the Bauhaus Dessau Foundation we decided to search for a solution that would relate more to the original ideas of Germany’s most influential Modernist school instead of relying on the visual clichés connected to Bauhaus. Apart from stationery, brochures, posters, tickets, website etc. the new identity also included the redesign of the signage of Gropius’ famous Bauhaus building. We thought a generic design would work best in order to make this distinction. The new identity was created by using strict typography, a minimalist layout, standardised formats and no colour. Being the most generic and incidental typeface, Courier was selected as the new corporate font. To guarantee a unique identity we changed the capital “A” of Courier according to Herbert Bayer’s well-known logo on the front of the Bauhaus Dessau building. Additionally, the new Bauhaus Dessau logotype is always set vertically. The entire typographic system consists exclusively of common system fonts, an approach connected to the original Bauhaus ideology that demanded functionality and designs based on the potential of mass-production.”

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