“冷漠的对待他人和生活,是设计的头等大罪”,Dieter Rams说。Dieter Rams的生活和工作始终围绕着“思考人们如何生活,以及如何生活的更好”这个中心点,他在1960年代设计的产品至今仍被人所用。《As Little Design As Possible》不但分享了Rams的优秀设计和观点,更是Rams的生活和工作的一次全面而深入的记录。绝大部分的内容着眼于在他在Braun和Vitsoe担任工业设计师期间的工作,并从设计草图、技术图纸、设计原型、成品、市场营销等方面的物料的展示,串联起Rams的工作过程和经历。除此之外,本书最精彩的两个章节应当属Rams自己的家——这位拥有建筑师背景的人唯一建造完成的房屋。本书共320页,由Phaidon出版,Kobi Benezri担任设计。

As Little Design As Possible, “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design” – Dieter Rams. Dieter Rams’ life and work are indelibly linked to his thoughts about how people live, and how they can live better. Products he designed in the 1960s are still being produced and sold today – only one demonstration of the strength of his work. This comprehensive monograph covers both Rams’ life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today. A personal foreword by Jonathan Ive evokes the influence that Rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives. An introduction and an essay by Klaus Kemp tell the story of Rams’ early life, his training as an architect, and the intellectual context in which his ideas were developed. The next four chapters examine Rams’ work and his life – which are more or less synonymous – in depth. This includes his role at Braun as well as the work he did for the furniture company Vitsoe. Each chapter includes sketches, prototypes, finished products and the marketing for those products, giving a complete picture of Rams’ work and its context. Two other chapters in this section present Rams’ own house, the only work of architecture that he completed, and examine the products he designed at the level of detail, a crucial aspect to his work. A further chapter examines Rams’ ‘ten commandments’ of good design and his credo, ‘less but better’, in the context of his role as head of design at Braun, and a final chapter explores his legacy in the work of contemporary designers including Naoto Fukasawa, Jonathan Ive, Sam Hecht, and Konstantin Grcic.