只要你看过《Mad Man》,相信都会对那个“Big Idea”如泉涌一般的美国广告黄金年代印象深刻。的确,在美国上世纪50年代至60年代间,广告业搭乘着“消费至上”的快车蓬勃发展,因而催生了无数令人印象深刻的聪明的广告作品。文化人类学家、平面设计历史学家、TASCHEN出版社特约编辑Jim Heimann将诞生于黄金年代间,且最具代表性的印刷广告集结成书《Mid-Century Ads: Advertising from the Mad Men Era》,不论从是创意还是视觉表现,都是那个年代广告人的智慧与野心的体现。

Mid-Century Ads: Advertising from the Mad Men Era is a fascinating documentation of American print advertising in the 50s and 60s. The book is edited by cultural anthropologist and graphic design historian Jim Heimann, who is also the Executive Editor for TASCHEN America.